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How much content in the e-book landing page?

How much content should we put on the first page of webpage (landing page) should it be like a article promoting the book with buy buttons, or should we introduce book on the first page and then direct them to the second page to buy?

There is no maximum limit for the content used on home page or other inner pages. But, all the content should be powerful to persuade the reader to read till end. You have already mentioned, your intention is to sell the stuff; so it the content goes in 80:20 ratios i.e. 80% of all the content should be informative and rest 20% should persuade the readers to buy your stuff. It all depends upon your quality how you write content. Before you write anything, you should research about your niche market, it will help you a lot to write your content gracefully for your visitors.

If you have a static website or blog and some clicks on your homepage people should immediately know what your website is about. You should also offer something different from the masses. Give people a reason to continue clicking and always provide quality content. If your content is too long then create a button at the bottom that allows people to go right back to the top of the page at a click.

It is totally up to you as to how much content you want to Place on your homepage. With the Internet, It is your creativity is and completely your choice.

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